{"id":779,"date":"2021-10-06T11:27:22","date_gmt":"2021-10-06T11:27:22","guid":{"rendered":"https:\/\/inclusieveorganisaties.be\/?page_id=779"},"modified":"2022-10-20T09:12:26","modified_gmt":"2022-10-20T09:12:26","slug":"engage-in-authentic-inclusive-communication","status":"publish","type":"page","link":"https:\/\/managementprincipes.inclusieveorganisaties.be\/en\/inclusive-atmosphere\/engage-in-authentic-inclusive-communication\/","title":{"rendered":"Engage in authentic, inclusive communication"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;245&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;103001&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243; uncode_shortcode_id=&#8221;134724&#8243;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;926411&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a id=\"intro\"><\/a>Intro[\/vc_column_text][vc_custom_heading text_color=&#8221;color-158779&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-198056&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-186210&#8243; uncode_shortcode_id=&#8221;394708&#8243; text_color_type=&#8221;uncode-palette&#8221;]Management Principle 3[\/vc_custom_heading][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-109209&#8243; text_size=&#8221;fontsize-147362&#8243; uncode_shortcode_id=&#8221;461144&#8243;]This is a custom heading element.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;134726&#8243;]Inclusive communication is both accessible and recognisable for as many people as possible. In other words, an inclusive organisation tailors its internal and external communication (internal emails, presentations, newsletters, social media, etc.) to reflect the similarities that connect people. And it is important that the communication is always authentic. Don&#8217;t present the SME as being more diverse or inclusive than it really is. [\/vc_column_text][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;648111&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a id=\"tips\"><\/a>Tips[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;99&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;147149&#8243; media_width_pixel=&#8221;60&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h5&#8243; text_font=&#8221;font-198056&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-186210&#8243; uncode_shortcode_id=&#8221;142974&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"dikke-lijn\">Tips for authentic, inclusive communication<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;205232&#8243;]<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> Use &#8216;inclusive language&#8217; and emphasise what is shared.<\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> Base communication as much as possible on the goals and successes people share.<\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> Use clear, plain language and avoid culturally coloured metaphors as far as possible.<\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> Display the (life philosophy) diversity of your team on the company website and in newsletters, brochures, presentations, and so on.<\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> Pay attention to differences, in a sensitive way \u2013 celebrate Christmas as well as Ramadan and Eid al-Fitr (the Sugar Festival).<\/li>\n<\/ul>\n<\/div>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;338333&#8243;]<strong>More tips?<\/strong><br \/>\nDownload the publication or attend the webinar for more tips.[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; scale_mobile=&#8221;no&#8221; top_margin=&#8221;yes&#8221; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-download3&#8243; uncode_shortcode_id=&#8221;134320&#8243; link=&#8221;url:https%3A%2F%2Fmanagementprincipes.inclusieveorganisaties.be%2Fkdg_expert-inclusieve_organisaties-en.pdf|title:Webinar|target:_blank&#8221;]Download[\/vc_button][vc_button button_color=&#8221;accent&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; scale_mobile=&#8221;no&#8221; top_margin=&#8221;yes&#8221; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-play-circle&#8221; uncode_shortcode_id=&#8221;168392&#8243; link=&#8221;url:https%3A%2F%2Fmanagementprincipes.inclusieveorganisaties.be%2Fen%2Fwebinar%2F|title:Webinar&#8221;]Webinar[\/vc_button][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;156551&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a id=\"praktijkvoorbeeld\"><\/a>Praktijkvoorbeeld[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;879142&#8243;][vc_single_image media=&#8221;380&#8243; media_width_use_pixel=&#8221;yes&#8221; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-circle&#8221; advanced=&#8221;yes&#8221; media_overlay_color=&#8221;color-143819&#8243; media_overlay_color_blend=&#8221;multiply&#8221; media_overlay_opacity=&#8221;30&#8243; media_overlay_visible=&#8221;yes&#8221; media_overlay_anim=&#8221;no&#8221; media_image_anim=&#8221;no&#8221; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;167584&#8243; media_width_pixel=&#8221;300&#8243; media_overlay_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;160455&#8243;][vc_single_image media=&#8221;249&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;166806&#8243; media_width_pixel=&#8221;60&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;h5&#8243; text_font=&#8221;font-198056&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-186210&#8243; uncode_shortcode_id=&#8221;203448&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"dikke-lijn\">A case in point<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-198056&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-186210&#8243; uncode_shortcode_id=&#8221;118945&#8243;]Fruit Vanhellemont communicates honestly and inclusively [\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;120857&#8243;]&#8217;We recruit and select new people for their talents and for their worth as individuals, regardless of nationality, race, colour, etc. We&#8217;ve been doing this for more than 15 years and as a result have a diverse workforce. This diversity is clearly visible in both our internal and external communication. \u2018<\/p>\n<p>Our onboarding brochure is also very simple and accessible. It contains mostly pictures with short, clear explanations, in plain language.\u2019 [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;171039&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a id=\"expert\"><\/a>Expert[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;170433&#8243;][vc_single_image media=&#8221;930&#8243; media_width_use_pixel=&#8221;yes&#8221; uncode_shortcode_id=&#8221;156343&#8243; media_width_pixel=&#8221;120&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-198056&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-186210&#8243; uncode_shortcode_id=&#8221;562722&#8243;]Hanan Challouki[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text uncode_shortcode_id=&#8221;885109&#8243;]<strong>Inclusive communication specialist, founder of Inclusified and author of &#8216;Inclusive Communication&#8217;.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;376&#8243; media_width_use_pixel=&#8221;yes&#8221; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-circle&#8221; advanced=&#8221;yes&#8221; media_overlay_color=&#8221;color-143819&#8243; media_overlay_color_blend=&#8221;multiply&#8221; media_overlay_opacity=&#8221;30&#8243; media_overlay_visible=&#8221;yes&#8221; media_overlay_anim=&#8221;no&#8221; media_image_anim=&#8221;no&#8221; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;101550&#8243; media_width_pixel=&#8221;300&#8243; media_overlay_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;175372&#8243;][vc_column_text uncode_shortcode_id=&#8221;113801&#8243;]According to Hanan, every SME should communicate inclusively, because this also helps in reaching diverse target groups more efficiently.<\/p>\n<p>&#8216;Try to approach life philosophy issues in your communication as inclusively as possible. Mention, for example, that employees have the right to take breaks and that they can use this time as they like. Don&#8217;t focus purely on &#8216;permission to pray on the shop floor&#8217;. By separating the matter from life philosophy issues or a specific request, you open up the subject and create more understanding among all employees.\u2019 [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;725924&#8243;][vc_column_text uncode_shortcode_id=&#8221;942003&#8243;]<span class=\"highlightvraag\">Take reality into account<\/span><\/p>\n<p>&#8216;If you have significant philosophical diversity in your workplace, acknowledge this in your communication and policy. And avoid stereotyping. Everyone practices differently, is differently made up, and experiences religion differently. Groups are not homogenous. Make this noticeable in your language and communication.'[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;397545&#8243;]<strong>More insights on inclusion, from this expert? <\/strong>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-download3&#8243; uncode_shortcode_id=&#8221;115018&#8243; link=&#8221;url:https%3A%2F%2Fmanagementprincipes.inclusieveorganisaties.be%2Fexperts%2FKDG_inclusieve_organisaties-expert-Hanan_Challouki-EN.pdf|target:_blank&#8221;]Read the full interview[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;816645&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a id=\"tools\"><\/a>Tools[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_font=&#8221;font-198056&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-186210&#8243; uncode_shortcode_id=&#8221;147638&#8243;]Tools to boost inclusive communication [\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;124683&#8243;]These freely accessible, online tools (in Dutch) help you determine your organisation\u2019s current level of diversity and\/or inclusion:<\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <a href=\"http:\/\/www.vgc.be\/subsidies-en-dienstverlening\/samenleven\/toegankelijke-communicatie\" target=\"_blank\" rel=\"noopener\">Checklist van VGC om te evalueren hoe inclusief je digitale en gedrukte communicatiemiddelen zijn<\/a><\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <a href=\"https:\/\/diversewoordenlijstvrt.wordpress.com\/\" target=\"_blank\" rel=\"noopener\">Woordenlijst diversiteit van de VRT<\/a><\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <a href=\"https:\/\/www.diversiteitspraktijk.be\/\" target=\"_blank\" rel=\"noopener\">Info en praktische tips rond diversiteitsbeleid en -communicatie van Diversiteitspraktijk<\/a><\/li>\n<\/ul>\n<\/div>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;159864&#8243;][vc_column_text uncode_shortcode_id=&#8221;192325&#8243;]<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <strong><a href=\"#intro\">Intro<\/a><\/strong><\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <strong><a href=\"#tips\">Tips<\/a><\/strong><\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <strong><a href=\"#praktijkvoorbeeld\">Case<\/a><\/strong><\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <strong><a href=\"#expert\">Expert<\/a><\/strong><\/li>\n<li><i class=\"sui sui-angle-right\" style=\"color:#333\"><\/i> <strong><a href=\"#tools\">Tools<\/a><\/strong><\/li>\n<\/ul>\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-143819&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;133040&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;105825&#8243;][vc_icon position=&#8221;left&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-arrow-left2&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h6&#8243; text_weight=&#8221;700&#8243; linked_title=&#8221;yes&#8221; uncode_shortcode_id=&#8221;150102&#8243; title=&#8221;Management Principle 2&#8243; link=&#8221;url:https%3A%2F%2Fmanagementprincipes.inclusieveorganisaties.be%2Fen%2Finclusive-atmosphere%2Frecruit-select-and-onboard-inclusively%2F|title:Maak%20inclusief%20werken%20meetbaar%20en%20monitor&#8221;]Recruit, select and onboard inclusively[\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;149543&#8243;][vc_icon position=&#8221;right&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-arrow-right2&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h6&#8243; text_weight=&#8221;700&#8243; linked_title=&#8221;yes&#8221; uncode_shortcode_id=&#8221;755823&#8243; title=&#8221;Management Principle 4&#8243; link=&#8221;url:https%3A%2F%2Fmanagementprincipes.inclusieveorganisaties.be%2Fen%2Finclusive-atmosphere%2Fstrengthen-inclusive-competencies-and-broaden-knowledge%2F|title:Maak%20inclusief%20werken%20meetbaar%20en%20monitor&#8221;]Strengthen inclusive competencies and broaden knowledge[\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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